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NIQ Beauty Inner Circle trends and insights
Discover the essence of NIQ’s beauty market research, uniting cutting-edge consumer and market intelligence, industry revelations, and expert counsel to unveil the future of the beauty industry.
Uncover game changing insights from NIQ’s beauty market research. Become an all-access member to access cutting-edge consumer and market intelligence, industry revelations, and expert counsel that unveils the future of the beauty industry.

Join NIQ Beauty Inner Circle
Decipher beauty market trends, foresee groundbreaking innovations, and interpret the forthcoming shifts in consumer preferences as a member of NIQ Beauty Inner Circle. Get unlimited access to reports, invitations to exclusive industry events, and access an online community where the best beauty brands discuss the industry.

Our analysis covers a wide range of topics, to keep you up to date on the latest trends in the dynamic beauty industry

Business planning
With these reports, we unveil the latest Beauty trends — across online and in store channels, and mass, luxury, and direct to consumer brands. Trends are updated quarterly so you always stay in the know — and ahead of your competition.

Diverse consumers
The beauty consumer is far from one size fits all. Learn about what diverse consumer groups are looking for and how to target them so you can nail your brand and marketing strategy.

Join NIQ Beauty Inner Circle
Gain access to our full library of beauty reports, webinars, and expert commentary.
You’ll get 80+ reports, as well as access to 2 – 3 new reports released every month.

Clean & sustainable
Consumers are demanding clean, green, and sustainable product options. Use these reports to learn ways to tap into the impressive growth of the clean beauty movement.

Retail trends
As technology develops, consumer shopping behaviors are evolving. In this series of reports, learn about the impact of omni shopping, digital tools, inflation, and other macro beauty industry trends.

Category overviews
Dive deep into specific beauty categories, with detailed overviews to help you build your expertise and help your business grow.

Beauty Innovation
New products are one of the best ways to drive brand growth through driving excitement and “new news” about a brand.

Global insights
Beauty trends can come from anywhere. That’s why we monitor trends from around the globe to keep you informed and ahead of the competition.
Shop individual NIQ Beauty Inner Circle reports
Tags


US Emerging Brands: Facial Skincare 2024

US Emerging Brands: Deodorant 2024

US Emerging Brands: Footcare 2024

US 2024 Cyber 5 (Black Friday – Cyber Monday) Review

US Face Cosmetics Overview

Black Friday Results 2024 (West Europe)

US Myth or Fact? Simplifying Skin Routines

US Holiday Outlook 2024

US Q3 2024 Beauty and Personal Care Performance Review

Beauty Futures: A guide to the generational journey of global beauty buyers

US Amazon Prime Day, Oct 8-9, 2024

US Emerging Brands: Adult Incontinence 2024

US Emerging Brands: Upper Respiratory 2024

Global Black Friday Expectations

US The Hispanic beauty consumer 2024

US Sun Care is Skin Care: Sun Care Category Overview 2024

US Emerging Brands: GI Care 2024

US The Role of the Channel 2024

Global The Race for Gold in Athletic Beauty

US 2024 Q2 Beauty and Personal Care Performance Review

US Prime Day Glam Gains

Global Beauty Innovation

US Savvy Scalp Scientists: How consumers are taking Scalp Health into their own hands

US Beauty behavior through the generations 2024

US Emerging brands: Pain relief 2024

US Emerging Brands: First Aid 2024

US Emerging brands: Oral hygiene 2024

US The face of luxury beauty

US A Spotlight on the LGBTQIA+ Beauty Consumer

UK, US, & China TikTok Playbook : The ten steps to success

US 2024 Q1 Beauty and Personal Care Performance Review

US Asian American beauty consumer 2024

Get Ready for Prime Days in Europe

US Emerging brands: Bath & shower 2024

US Emerging Brands: Fragrances 2024

US Emerging brands: Hair removal 2024

US 2024 Beauty, Health & Wellness Innovation

US K-beauty’s glow up

US The Ultimate Guide to Celebrity Beauty Brands Volume 2

US Hair Care Category Overview

US Facial Skin Care Category Overview

Global beauty trends 2024

US Emerging brands: Vitamins and supplements 2024

US Emerging brands: Sleeping aids 2024

US Gen Alpha Skin Care

US Emerging brands: Sexual health 2024

US 2023 Q4 Beauty and Personal Care Performance Review

US Sun care is skin care

US 2024 State of the beauty industry

US 2023 Holiday Review

US 2023 Q3 Beauty and Personal Care Performance Review

US The Black beauty consumer 2024

US Barbie the Movie wins in beauty

US Black Friday and Cyber Monday: Deals drive buyers to spend

US Emerging brands: Feminine care 2024

US Emerging brands: Cosmetics and nail 2024

US Emerging brands: Sun care 2024

The holidays look bright for beauty

Beauty Dupes: Friend or Foe?

US Sustainable beauty

NIQ Beauty Inner Circle annual membership

US Emerging Brands: Foot Care 2023

US Emerging Brands: Facial Skin Care 2023

US Emerging Brands: Deodorant 2023

US The intersection of beauty and wellness

US Emerging brands: Adult incontinence 2023

US Emerging brands: GI care 2023

US 2023 Q2 Beauty and Personal Care Performance Review

US How the LGBTQIA+ community shops for beauty and personal care

US Emerging Brands: Upper Respiratory 2023

US The rise of Indie beauty

US Emerging brands: Hair Care 2023

US Emerging brands: Eye care 2023

US Emerging Brands: Hand and Body Lotion 2023

US Beauty trending insights: Deodorant growth

US The Ultimate Guide to Celebrity Beauty Brands 2023

US 2023 beauty and health innovation

US 2022 Q4 Beauty and Personal Care Performance Review

US 2023 Q1 Beauty and Personal Care Performance Review

Artificial nails are set to top nail polish sales in 2023

US 2023 State of the beauty industry

US DTC Brands: Revisiting an online-first strategy for the Omni evolution

US Beauty behavior through the generations

US Facial Skin Care 2022: Trends and What’s Ahead

US 2022 Q3 Beauty & Personal Care Performance Review

US Understanding new inflation dynamics in mass beauty

US Beauty forward: What’s now and what’s Next

US The evolution of clean and sustainable beauty

US The blurring lines of beauty

Hand Sanitizer Dynamics: A Post Covid Look

US Inflation Tracker: Beauty and Personal Care

US Role of the channel in beauty & personal care

US 2022 beauty and health innovation

US 2022 Holiday Review

US The new modern shopping experience

US A new era of reaching shoppers through personalization at scale

US Future of Sustainable Beauty & Personal care

US Beauty’s Digital Future

US The future of personalization in beauty
What people are saying about NIQ Beauty Inner Circle

A trusted solution
“Amid emerging shifts in consumer habits, companies are under pressure to accelerate business growth. It’s effective and now more accessible to use data-gathering technology and insights to drive results thanks to companies like NielsenIQ.
Businesses have access to immense amounts of data, and data-collecting is only going to accelerate. Executives increasingly cite the two biggest challenges for not utilizing information in decision-making as “siloed/difficult to access,” and “teams don’t have the know-how or capacity to extract insights.”
Ashley Miles
Founder and CEO of Franklyn West

Expert category insights
“NielsenIQ has always been my go-to for expert category insights, and the introduction of NIQ Beauty Inner Circle has amplified that. The real-time data, category tracking and lifestyle insights are second to none- invaluable resources we use to help our client’s innovation and expansion efforts.
I’ve been incredibly impressed with the community-building and networking tools as well. Highly recommend!”
Nikola Cline
Founder and President of Brandettes
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Frequently asked questions
- How many reports are available as part of NIQ Beauty Inner Circle?
There are currently over 80 reports available as part of NIQ Beauty Inner Circle, with 2-3+ additional being added each month. Visit our NIQ Beauty Inner Circle reports page for a full list of content.
- How can I get access to the Beauty Inner Circle LinkedIn group?
Access to the private LinkedIn Group is limited to members of NIQ Beauty Inner Circle, if you are an NIQ Beauty Inner Circle Member, please visit this page and request access.
- Where can I find a list of the reports that will be coming out next?
Please check out our Beauty Inner Circle Coming Soon Page to see a full list of reports that will be published in the upcoming months.
- Is it possible to pay by contract using my company’s purchasing system, rather than by credit card through the website?
Yes, please contact our enterprise sales team for alternative purchasing arrangements
- What are the specific benefits that are available at each level of NIQ Beauty Inner Circle membership?
We offer additional networking benefits for members of the NIQ Beauty Inner Circle that are above what is offered to report and bundle purchasers. See our Membership Benefits Guide for detailed information about the benefits by membership tier.