The future of personalization in beauty

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Personalization is a growing trend in beauty. It lets consumers express themselves, be part of product creation, and add their personal touch on what they are buying. It speaks to the needs of inclusion and convenience, while still maintaining expertise and consultation. Consumers are taking a more proactive role on product development and have shown they are willing to pay more for personalization. ​How brands choose to approach the personalization trend is entirely up to them! Learn more about personalization in beauty by downloading our report today.

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What people are saying about Beauty Inner Circle

A trusted solution

“Amid emerging shifts in consumer habits, companies are under pressure to accelerate business growth. It’s effective and now more accessible to use data-gathering technology and insights to drive results thanks to companies like NielsenIQ.

Businesses have access to immense amounts of data, and data-collecting is only going to accelerate. Executives increasingly cite the two biggest challenges for not utilizing information in decision-making as “siloed/difficult to access,” and “teams don’t have the know-how or capacity to extract insights.”

Ashley Miles
Founder and CEO of Franklyn West


Expert category insights

“NielsenIQ has always been my go-to for expert category insights, and the introduction of Beauty Inner Circle has amplified that. The real-time data, category tracking and lifestyle insights are second to none-  invaluable resources we use to help our client’s innovation and expansion efforts.

I’ve been incredibly impressed with the community-building and networking tools as well. Highly recommend!”

Nikola Cline
Founder and President of Brandettes

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