The intersection of beauty and wellness


The intersection of beauty and wellness The mindset has shifted to be not just about looking great but feeling great as well. And wellness focused shoppers are looking for ways that they can adjust their habits and the products that they buy to contribute towards these goals. As consumers continue to look for wellness focused products across categories, it opens up opportunities for beauty brands to re-think how they are positioning themselves, and to experiment in new categories where their credentials could naturally extend. Scope This analysis has defined the following categories as “wellness”

  • Personal health
  • Supplements
  • Functional beverages and drinkable supplements
  • Candles and fragrance oils

Table of contents

  • The health and wellness landscape
  • The beauty and wellness total market size and trend
  • Consumers evolving need states
  • Product attributes driving the wellness trends
  • Beauty and wellness channel dynamics
  • Beauty and wellness across generations
  • Beauty and wellness brands that are winning in this space
  • The social media influence on the category

Report benefits This report provides insights on how wellness is contributing to a natural expansion of the beauty category and dives into the key trends influencing this expansion.


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“Amid emerging shifts in consumer habits, companies are under pressure to accelerate business growth. It’s effective and now more accessible to use data-gathering technology and insights to drive results thanks to companies like NielsenIQ.

Businesses have access to immense amounts of data, and data-collecting is only going to accelerate. Executives increasingly cite the two biggest challenges for not utilizing information in decision-making as “siloed/difficult to access,” and “teams don’t have the know-how or capacity to extract insights.”

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