How the LGBTQIA+ community shops for beauty and personal care


The LGBTQIA+ community is an umbrella community, encompassing people from a variety of backgrounds.


This analysis utilized NieslenIQ survey data to segment the LGBTQIA+ community members and allies

Table of contents 

US census data

  • Identification percentages
  • COVID-19 impact

The LGBTQIA+ consumer

  • Dollar spend on beauty and personal care of LGBTQIA+ community members and allies
  • Category level dollar spend and opportunities
  • Dollar spend on beauty and personal care by sexual orientation

Industry influence

  • Ally beauty brands
  • 2023 controversy in the news
  • Spotlight on LGBTQIA+ owned brands
  • Social media influencers  

Report benefits This report provides insights into the LGBTQIA+ community beauty trends and commentary on how to best support the community. 


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How the LGBTQIA+ community shops for beauty and personal care

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  • Report published: August 2023
  • Downloadable pdf report (23 slides)
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