Hair Care Category Overview


As hair care has evolved, consumers have more options now than ever for products that best meet their needs. Brands are innovating and entering the market to try and fill gaps because hair care is not a one size fits all category. Consumers have a variety of hair types and textures and are looking for products to achieve their hair goals. Keeping a pulse on the latest trends is important for success in this category.​  Learn more about the hair care category by downloading our full report (47 slides) today. 


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Meet the expert

Katie Hazlett

Client Manager, NielsenIQ Beauty Vertical 

As a Client Manager for NielsenIQ’s Beauty Vertical, Katie Hazlett contributes to the creation of best in class thought leadership that helps to uncover industry trends. 

Throughout her 7 years at NielsenIQ, Katie has worked with cross functional teams to deliver actionable insights to clients across multiple categories. She is well versed in analyzing data and uncovering insights in order to create a cohesive, comprehensive story. She has brought this knowledge and experience to the beauty vertical to help create meaningful content that showcases NielsenIQ as a thought leader in the industry.    

Hair Care Category Overview

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  • Report published: May 2024
  • Downloadable pdf report (47 slides)


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