Asian American beauty consumer 2024

$4,725.00

The Asian American beauty consumer represents a diverse and influential segment with unique preferences and needs. Asian Americans contribute to the beauty industry’s growth through their purchasing power, trendsetting influence, skincare knowledge, demand for representation, and social media presence. Their importance and impact continue to shape the industry and drive innovation. Learn more about the importance of the Asian American beauty consumer by downloading our full report (24 slides) today. When you purchase this report, you will also receive the prior year’s report

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What people are saying about NIQ Beauty Inner Circle

A trusted solution

“Amid emerging shifts in consumer habits, companies are under pressure to accelerate business growth. It’s effective and now more accessible to use data-gathering technology and insights to drive results thanks to companies like NielsenIQ.

Businesses have access to immense amounts of data, and data-collecting is only going to accelerate. Executives increasingly cite the two biggest challenges for not utilizing information in decision-making as “siloed/difficult to access,” and “teams don’t have the know-how or capacity to extract insights.”

Ashley Miles
Founder and CEO of Franklyn West


Expert category insights

“NielsenIQ has always been my go-to for expert category insights, and the introduction of NIQ Beauty Inner Circle has amplified that. The real-time data, category tracking and lifestyle insights are second to none-  invaluable resources we use to help our client’s innovation and expansion efforts.

I’ve been incredibly impressed with the community-building and networking tools as well. Highly recommend!”

Nikola Cline
Founder and President of Brandettes

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