US 2023 State of the beauty industry


NielsenIQ will explore the state of the total beauty industry, reporting on how the industry performed in 2022 and looking forward to the consumer trends that will drive 2023. Specifically, we investigate the dynamics behind taboo topics, sustainability, self care, innovation, celebrity brands, and cross shopping in the beauty industry. Unlock key insights and harness category growth by downloading our full report (26 slides) and recording (27 min) today.


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Meet the expert

Tara J. Taylor

SVP, NielsenIQ Beauty Vertical 

Tara is a dynamic executive with 20+ years of Beauty experience within the data analytics and consumer insights industry. Tara has a proven track record of leading highly successful teams to drive proactive insights that guide manufacturers through business challenges – particularly within the beauty and personal care space.  As founder of the NIQ Beauty Vertical she is a close partner of CEW, WWD and contributor to various news publications to share a unique perspective on the latest trends in the industry. 

Tara developed the Beauty Vertical at NielsenIQ with the prime focus to share her diverse array of client experience paired with NielsenIQ’s breadth of omnichannel consumption to elevate insights within the health and beauty industry.  Her team is focused to develop innovative solutions, leverage new technology platforms, drive marketing and sales strategies and identify unmet consumer needs to elevate the next decade of beauty and healthcare trends with relevance. 

As a senior member of the Nielsen Leadership team, she is accountable for leading strong, dynamic teams that deliver Nielsen’s broad portfolio of services to clients while assisting them in the pursuit of growth and value creation.    

Tara earned a B.A. degree in Psychology at Ramapo College of New Jersey.  Prior to joining NIQ, she worked as a fragrance evaluator for Robert Fragrances.  Tara resides in northern New Jersey with her two children and husband. She has passion for the arts, gardening, travel and cooking. 

US 2023 State of the beauty industry

Access the report.

  • Report published: February 2023
  • Downloadable pdf report (26 slides)
  • Report data date range: period ending 12/31/2023
  • Bonus: Access to the 2022 State of the Beauty Industry report


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What people are saying about NIQ Beauty Inner Circle

A trusted solution

“Amid emerging shifts in consumer habits, companies are under pressure to accelerate business growth. It’s effective and now more accessible to use data-gathering technology and insights to drive results thanks to companies like NielsenIQ.

Businesses have access to immense amounts of data, and data-collecting is only going to accelerate. Executives increasingly cite the two biggest challenges for not utilizing information in decision-making as “siloed/difficult to access,” and “teams don’t have the know-how or capacity to extract insights.”

Ashley Miles
Founder and CEO of Franklyn West

Expert category insights

“NielsenIQ has always been my go-to for expert category insights, and the introduction of NIQ Beauty Inner Circle has amplified that. The real-time data, category tracking and lifestyle insights are second to none-  invaluable resources we use to help our client’s innovation and expansion efforts.

I’ve been incredibly impressed with the community-building and networking tools as well. Highly recommend!”

Nikola Cline
Founder and President of Brandettes

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