Sustainable beauty


Consumers are shifting their priorities beyond just clean beauty to sustainable beauty. Shoppers are more aware of their environmental impact and are looking for beauty products that help them make more sustainable choices. 


To analyze the sustainability trend, we utilized Label Insights data to measure sustainable product attributes. We also incorporated NielsenIQ survey and segmentation data. 

Table of contents 

Today’s sustainable consumer

  • Macro drivers of sustainable choices 
  • Survey data on consumer sentiment on sustainability 

The green divide  

  • NielsenIQ segmentation data based on consumer behavior and attitude around sustainability

Beauty evolves sustainably 

  • What is sustainable beauty
  • The evolution of sustainable beauty
  • Sustainable beauty dollar sales and trend
  • Retailers influence on sustainable beauty

The science backed beauty movement

  • The social media influence
  • Brands who are more science focused
  • Clean beauty and sustainability

Report benefits  

This report provides insight into consumer sentiment around sustainability as well as a deeper look into the sustainability trend in the beauty category. 


Download the free sample report

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What people are saying about NIQ Beauty Inner Circle

A trusted solution

“Amid emerging shifts in consumer habits, companies are under pressure to accelerate business growth. It’s effective and now more accessible to use data-gathering technology and insights to drive results thanks to companies like NielsenIQ.

Businesses have access to immense amounts of data, and data-collecting is only going to accelerate. Executives increasingly cite the two biggest challenges for not utilizing information in decision-making as “siloed/difficult to access,” and “teams don’t have the know-how or capacity to extract insights.”

Ashley Miles
Founder and CEO of Franklyn West

Expert category insights

“NielsenIQ has always been my go-to for expert category insights, and the introduction of NIQ Beauty Inner Circle has amplified that. The real-time data, category tracking and lifestyle insights are second to none-  invaluable resources we use to help our client’s innovation and expansion efforts.

I’ve been incredibly impressed with the community-building and networking tools as well. Highly recommend!”

Nikola Cline
Founder and President of Brandettes

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