Beauty behavior through the generations


It’s no surprise that beauty consumers of different generations have different beauty preferences. Gen Z, Millennials, Boomers, and Traditionalists skew very differently in their beauty preferences. NIQ data explores what these exact preferences are and which brands activate correctly to their target age audience. Learn more about generational preferences in beauty and personal care by downloading our full report (43 slides) today.


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Beauty behavior through the generations

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  • Report published: April 2023
  • Downloadable pdf report (43 slides)
  • Bonus: Access to the prior year’s version of the report (where applicable)


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“Amid emerging shifts in consumer habits, companies are under pressure to accelerate business growth. It’s effective and now more accessible to use data-gathering technology and insights to drive results thanks to companies like NielsenIQ.

Businesses have access to immense amounts of data, and data-collecting is only going to accelerate. Executives increasingly cite the two biggest challenges for not utilizing information in decision-making as “siloed/difficult to access,” and “teams don’t have the know-how or capacity to extract insights.”

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Founder and CEO of Franklyn West

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“NielsenIQ has always been my go-to for expert category insights, and the introduction of NIQ Beauty Inner Circle has amplified that. The real-time data, category tracking and lifestyle insights are second to none-  invaluable resources we use to help our client’s innovation and expansion efforts.

I’ve been incredibly impressed with the community-building and networking tools as well. Highly recommend!”

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