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Global market research and insights

Get clear and comprehensive insights that fuel confident decisions with NIQ’s market research reports.

Take advantage of our ability to measure more than 90% of the global GDP and get immediate access to reports across various retail categories.

  • Beauty
  • Consumer Life
  • Grocery Shopper Trends
  • And more…

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Featured research categories

Beauty Inner Circle


Uncover game changing insights from NIQ’s beauty market research. Cutting-edge consumer and market intelligence, industry revelations, and expert counsel combine to help your brand make smart decisions to unveil the future of the beauty industry.

Consumer Life


Understand fundamental forces driving consumer mindset shifts in attitudes and behaviors to anticipate changing wants and needs. Identify opportunities in your category, demographic, and market and prevent yourself from being blindsided by quickly identifying potential disruptors.

Grocery Shopper Trends


Get unparalleled insights into global grocery shopper trends. Grocery Shopper Trends preports provide a comprehensive understanding of changing shopping patterns, store usage, mission types, attitudes, and behaviors across the sector.

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The NIQ team is standing by and eager to help you find the best actionable research to help you and your team make the most intelligent growth decisions.

What people are saying about NIQ market research reports

Top level insights

“Consumer Life from GfK provides top level insights into the macro trends and values shaping the consumer. Understanding and deeply diving into specific generations give us a solid understanding of our future customer’s mindset, while the analysis based on the data in Consumer Life helps us sharpen our strategies and focus on the attributes that matter.”

Alka Baijal
Sr. Manager, Nissan North America


Growth areas for future strategy

“Amid emerging shifts in consumer habits, companies are under pressure to accelerate business growth. It’s effective and now more accessible to use data-gathering technology and insights to drive results thanks to companies like NielsenIQ.

Businesses have access to immense amounts of data, and data-collecting is only going to accelerate. Executives increasingly cite the two biggest challenges for not utilizing information in decision-making as “siloed/difficult to access,” and “teams don’t have the know-how or capacity to extract insights.”

Ashley Miles
Founder & CEO,
Franklyn West


Extremely valuable

“Our workshop with the GfK Consumer Life team was extremely valuable and gave us a deeper insight into consumers’ attitudes, concerns, and behaviors. All of our questions were answered in a way that will help us to further pursue our business objectives. We are looking forward to working together in the future.”

I’ve been incredibly impressed with the community-building and networking tools as well. Highly recommend!”

Vera Kockler
Marketing Manager at trinamiX GmbH