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Beauty Inner Circle
Uncover game changing insights from NIQ’s beauty market research. Cutting-edge consumer and market intelligence, industry revelations, and expert counsel combine to help your brand make smart decisions to unveil the future of the beauty industry.
Consumer Life
Understand fundamental forces driving consumer mindset shifts to anticipate changing wants and needs. Identify opportunities in your category, demographic, and market and prevent yourself from being blindsided by quickly identifying potential disruptors.
Shopper Trends
Gain a comprehensive view of grocery shopper trends, understand banner equity tracking for the major chains’ shopper visit, and receive an in-depth analysis of attitudes, behavior, changing shopping patterns, and more.
NIQ research reports
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US Holiday Outlook 2024
US Q3 2024 Beauty and Personal Care Performance Review
Beauty Futures: A guide to the generational journey of global beauty buyers
Food Trip 2023
Premium Laptop Syndication 2024
Financial Market Snapshot 2023
E-Commerce Landscape 2024
US Amazon Prime Day, Oct 8-9, 2024
US Emerging Brands: Adult Incontinence 2024
US Emerging Brands: Upper Respiratory 2024
Global Black Friday Expectations
Canada Diversity Report
US The Hispanic beauty consumer 2024
US Sun Care is Skin Care: Sun Care Category Overview 2024
US Emerging Brands: GI Care 2024
Bricks-to-Clicks 2024: Uncovering Malaysia’s Ecommerce Landscape
US The Role of the Channel 2024
Global The Race for Gold in Athletic Beauty
US 2024 Q2 Beauty and Personal Care Performance Review
US Prime Day Glam Gains
Global Beauty Innovation
Hitting the Road: Americans and Travel
US Savvy Scalp Scientists: How consumers are taking Scalp Health into their own hands
US Beauty behavior through the generations 2024
Spain Whisky IM Syndicated Category Report
Credit Compass Syndicated Study 2024
Electric Vehicle (EV) Consideration Study 2024
Indonesia E-commerce Shopportunity 2023
Food Trips Syndicated Study 2023
US Emerging brands: Pain relief 2024
US Emerging Brands: First Aid 2024
US Emerging brands: Oral hygiene 2024
United States Rum IM Syndicated Category Report
US The face of luxury beauty
Slovenia Shopper Trends 2023/24
Croatia Shopper Trends 2023/24
Serbia Shopper Trends 2023/24
American Gen Z: Creating a new narrative
Global Gen Z: Creating a new narrative
Estonia Shopper Trends 2023/24
Latvia Shopper Trends 2023/24
Lithuania Shopper Trends 2023/24
China Supermarket Shopper Trends 2023/24
Belgium Shopper Trends 2023/24
US A Spotlight on the LGBTQIA+ Beauty Consumer
UK, US, & China TikTok Playbook : The ten steps to success
Vietnam Shopper Trends 2023/24
UK Shopper Trends 2023/24
Thailand Shopper Trends 2023/24
Taiwan Shopper Trends 2023/24
Switzerland Shopper Trends 2023/24
Sweden Shopper Trends 2023/24
Spain Shopper Trends 2023/24
South Africa Shopper Trends 2023/24
Slovakia Shopper Trends 2023/24
Singapore Shopper Trends 2023/24
Romania Shopper Trends 2023/24
Portugal Shopper Trends 2023/24
Philippines Shopper Trends 2023/24
Poland Shopper Trends 2023/24
Malaysia PMT Shopper Trends 2023/24
Malaysia EMT Shopper Trends 2023/24
Korea Shopper Trends 2023/24
Ireland Shopper Trends 2023/24
Indonesia Shopper Trends 2023/24
Hungary Shopper Trends 2023/24
Hong Kong Shopper Trends 2023/24
Greece Shopper Trends 2023/24
Germany Shopper Trends 2023/24
France Shopper Trends 2023/24
Denmark Shopper Trends 2023/24
Norway Shopper Trends 2023/24
Bulgaria Shopper Trends 2023/24
Czech Republic Shopper Trends 2023/2024
Austria Shopper Trends 2023/24
US 2024 Q1 Beauty and Personal Care Performance Review
US Asian American beauty consumer 2024
Get Ready for Prime Days in Europe
US Emerging brands: Bath & shower 2024
US Emerging Brands: Fragrances 2024
US Emerging brands: Hair removal 2024
US 2024 Beauty, Health & Wellness Innovation
US K-beauty’s glow up
US The Ultimate Guide to Celebrity Beauty Brands Volume 2
US Hair Care Category Overview
Italy Biscuits IM Syndicated Category Report
Great Britain Water IM Syndicated Category Report
Great Britain Tea & Infusions IM Syndicated Category Report
Great Britain Sport & Energy Drinks IM Syndicated Category Report
Great Britain Milk & Milk Substitutes IM Syndicated Category Report
Great Britain Juice & Drink – Non Carbonated IM Syndicated Category Report
France Snacks IM Syndicated Category Report
France Gum IM Syndicated Category Report
France Chocolate Confectionery IM Syndicated Category Report
France Cereal / Fruit & Energy Bars IM Syndicated Category Report
France Biscuits IM Syndicated Category Report
Italy Snacks IM Syndicated Category Report
Italy Gum IM Syndicated Category Report
Italy Chocolate Confectionery IM Syndicated Category Report
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Featured research categories
Beauty Inner Circle
Uncover game changing insights from NIQ’s beauty market research. Cutting-edge consumer and market intelligence, industry revelations, and expert counsel combine to help your brand make smart decisions to unveil the future of the beauty industry.
Consumer Life
Understand fundamental forces driving consumer mindset shifts in attitudes and behaviors to anticipate changing wants and needs. Identify opportunities in your category, demographic, and market and prevent yourself from being blindsided by quickly identifying potential disruptors.
Grocery Shopper Trends
Get unparalleled insights into global grocery shopper trends. Grocery Shopper Trends preports provide a comprehensive understanding of changing shopping patterns, store usage, mission types, attitudes, and behaviors across the sector.
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What people are saying about NIQ market research reports
Top level insights
“Consumer Life from GfK provides top level insights into the macro trends and values shaping the consumer. Understanding and deeply diving into specific generations give us a solid understanding of our future customer’s mindset, while the analysis based on the data in Consumer Life helps us sharpen our strategies and focus on the attributes that matter.”
Alka Baijal
Sr. Manager, Nissan North America
Growth areas for future strategy
“Amid emerging shifts in consumer habits, companies are under pressure to accelerate business growth. It’s effective and now more accessible to use data-gathering technology and insights to drive results thanks to companies like NielsenIQ.
Businesses have access to immense amounts of data, and data-collecting is only going to accelerate. Executives increasingly cite the two biggest challenges for not utilizing information in decision-making as “siloed/difficult to access,” and “teams don’t have the know-how or capacity to extract insights.”
Ashley Miles
Founder & CEO, Franklyn West
Extremely valuable
“Our workshop with the GfK Consumer Life team was extremely valuable and gave us a deeper insight into consumers’ attitudes, concerns, and behaviors. All of our questions were answered in a way that will help us to further pursue our business objectives. We are looking forward to working together in the future.”
I’ve been incredibly impressed with the community-building and networking tools as well. Highly recommend!”
Vera Kockler
Marketing Manager at trinamiX GmbH