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Global market research and insights
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Take advantage of our ability to measure more than 90% of the global GDP and get immediate access to reports across various retail categories.

Beauty Inner Circle
Uncover game changing insights from NIQ’s beauty market research. Cutting-edge consumer and market intelligence, industry revelations, and expert counsel combine to help your brand make smart decisions to unveil the future of the beauty industry.

Consumer Life
Understand fundamental forces driving consumer mindset shifts to anticipate changing wants and needs. Identify opportunities in your category, demographic, and market and prevent yourself from being blindsided by quickly identifying potential disruptors.

Shopper Trends
Gain a comprehensive view of grocery shopper trends, understand banner equity tracking for the major chains’ shopper visit, and receive an in-depth analysis of attitudes, behavior, changing shopping patterns, and more.
NIQ research reports
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US Emerging Brands: Deodorant 2024

US Emerging Brands: Footcare 2024

US 2024 Cyber 5 (Black Friday – Cyber Monday) Review

US Face Cosmetics Overview

Black Friday Results 2024 (West Europe)

US Myth or Fact? Simplifying Skin Routines

US Holiday Outlook 2024

US Q3 2024 Beauty and Personal Care Performance Review

Beauty Futures: A guide to the generational journey of global beauty buyers

Food Trip 2023

Premium Laptop Syndication 2024

Financial Market Snapshot 2023

E-Commerce Landscape 2024

US Amazon Prime Day, Oct 8-9, 2024

US Emerging Brands: Adult Incontinence 2024

US Emerging Brands: Upper Respiratory 2024

Global Black Friday Expectations

Canada Diversity Report

US The Hispanic beauty consumer 2024

US Sun Care is Skin Care: Sun Care Category Overview 2024

US Emerging Brands: GI Care 2024

Bricks-to-Clicks 2024: Uncovering Malaysia’s Ecommerce Landscape

US The Role of the Channel 2024

Global The Race for Gold in Athletic Beauty

US 2024 Q2 Beauty and Personal Care Performance Review

US Prime Day Glam Gains

Global Beauty Innovation

Hitting the Road: Americans and Travel

US Savvy Scalp Scientists: How consumers are taking Scalp Health into their own hands

US Beauty behavior through the generations 2024

Credit Compass Syndicated Study 2024

Electric Vehicle (EV) Consideration Study 2024

Indonesia E-commerce Shopportunity 2023

Food Trips Syndicated Study 2023

US Emerging brands: Pain relief 2024

US Emerging Brands: First Aid 2024

US Emerging brands: Oral hygiene 2024

US The face of luxury beauty

Slovenia Shopper Trends 2023/24

Croatia Shopper Trends 2023/24

Serbia Shopper Trends 2023/24

American Gen Z: Creating a new narrative

Global Gen Z: Creating a new narrative

Estonia Shopper Trends 2023/24

Latvia Shopper Trends 2023/24

Lithuania Shopper Trends 2023/24

China Supermarket Shopper Trends 2023/24

Belgium Shopper Trends 2023/24

US A Spotlight on the LGBTQIA+ Beauty Consumer

UK, US, & China TikTok Playbook : The ten steps to success

Vietnam Shopper Trends 2023/24

UK Shopper Trends 2023/24

Thailand Shopper Trends 2023/24

Taiwan Shopper Trends 2023/24

Switzerland Shopper Trends 2023/24

Sweden Shopper Trends 2023/24

Spain Shopper Trends 2023/24

South Africa Shopper Trends 2023/24

Slovakia Shopper Trends 2023/24

Singapore Shopper Trends 2023/24

Romania Shopper Trends 2023/24

Portugal Shopper Trends 2023/24

Philippines Shopper Trends 2023/24

Poland Shopper Trends 2023/24

Malaysia PMT Shopper Trends 2023/24

Malaysia EMT Shopper Trends 2023/24

Korea Shopper Trends 2023/24

Ireland Shopper Trends 2023/24

Indonesia Shopper Trends 2023/24

Hungary Shopper Trends 2023/24

Hong Kong Shopper Trends 2023/24

Greece Shopper Trends 2023/24

Germany Shopper Trends 2023/24

France Shopper Trends 2023/24

Denmark Shopper Trends 2023/24

Norway Shopper Trends 2023/24

Bulgaria Shopper Trends 2023/24

Czech Republic Shopper Trends 2023/2024

Austria Shopper Trends 2023/24

US 2024 Q1 Beauty and Personal Care Performance Review

US Asian American beauty consumer 2024

Get Ready for Prime Days in Europe

US Emerging brands: Bath & shower 2024

US Emerging Brands: Fragrances 2024

US Emerging brands: Hair removal 2024

US 2024 Beauty, Health & Wellness Innovation

US K-beauty’s glow up

US The Ultimate Guide to Celebrity Beauty Brands Volume 2

US Hair Care Category Overview

France – Gum – IM Syndicated Category Report (Apr 2024)

US Facial Skin Care Category Overview

Italy – Water – IM Syndicated Category Report (Apr 2024)

Italy – Tea & Infusions – IM Syndicated Category Report (Apr 2024)

Italy – Sport & Energy Drinks – IM Syndicated Category Report (Apr 2024)

Italy – Biscuits – IM Syndicated Category Report (Apr 2024)

Italy – Milk & Milk Substitutes – IM Syndicated Category Report (Apr 2024)

Germany – Snacks – IM Syndicated Category Report (Apr 2024)

Great Britain – Water – IM Syndicated Category Report (Apr 2024)

Italy – Juice & Drink – Non Carbonated – IM Syndicated Category Report (Apr 2024)
SHOP NIQ
Featured research categories

Beauty Inner Circle
Uncover game changing insights from NIQ’s beauty market research. Cutting-edge consumer and market intelligence, industry revelations, and expert counsel combine to help your brand make smart decisions to unveil the future of the beauty industry.

Consumer Life
Understand fundamental forces driving consumer mindset shifts in attitudes and behaviors to anticipate changing wants and needs. Identify opportunities in your category, demographic, and market and prevent yourself from being blindsided by quickly identifying potential disruptors.

Grocery Shopper Trends
Get unparalleled insights into global grocery shopper trends. Grocery Shopper Trends preports provide a comprehensive understanding of changing shopping patterns, store usage, mission types, attitudes, and behaviors across the sector.

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What people are saying about NIQ market research reports

Top level insights
“Consumer Life from GfK provides top level insights into the macro trends and values shaping the consumer. Understanding and deeply diving into specific generations give us a solid understanding of our future customer’s mindset, while the analysis based on the data in Consumer Life helps us sharpen our strategies and focus on the attributes that matter.”
Alka Baijal
Sr. Manager, Nissan North America

Growth areas for future strategy
“Amid emerging shifts in consumer habits, companies are under pressure to accelerate business growth. It’s effective and now more accessible to use data-gathering technology and insights to drive results thanks to companies like NielsenIQ.
Businesses have access to immense amounts of data, and data-collecting is only going to accelerate. Executives increasingly cite the two biggest challenges for not utilizing information in decision-making as “siloed/difficult to access,” and “teams don’t have the know-how or capacity to extract insights.”
Ashley Miles
Founder & CEO, Franklyn West

Extremely valuable
“Our workshop with the GfK Consumer Life team was extremely valuable and gave us a deeper insight into consumers’ attitudes, concerns, and behaviors. All of our questions were answered in a way that will help us to further pursue our business objectives. We are looking forward to working together in the future.”
I’ve been incredibly impressed with the community-building and networking tools as well. Highly recommend!”
Vera Kockler
Marketing Manager at trinamiX GmbH