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Shopper Trends

NielsenIQ provides the most comprehensive view of global grocery shopper trends with our global insights on the grocery retail sector.

Gain a comprehensive view of grocery shopper trends, understand banner equity tracking for the major chains’ shopper visit, and receive an in-depth analysis of:

  • Changing shopping patterns
  • Store usage
  • Mission types
  • Attitudes and behaviour, and how they relate to your category

Shop Shopper Trends reports



Additional category insights

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Uncover game changing insights from NIQ’s beauty market research. Cutting-edge consumer and market intelligence, industry revelations, and expert counsel combine to help your brand make smart decisions to unveil the future of the beauty industry.

Consumer Life

Understand fundamental forces driving consumer mindset shifts in attitudes and behaviors to anticipate changing wants and needs. Identify opportunities in your category, demographic, and market and prevent yourself from being blindsided by quickly identifying potential disruptors.