US A new era of reaching shoppers through personalization at scale

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The retail landscape for the beauty industry has seen massive shifts over years.   The digital space has grown exponentially and many in the beauty category have capitalized on this trend through tactics just as retail media and digital shelf tracking. Using NielsenIQ solutions, we can measure what is driving trends in retail and how to best suit the ever-changing needs of consumers. Diving into these trends can unlock key insights into the beauty category. Learn more about the hottest trends in retail by downloading our report today.

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What people are saying about NIQ Beauty Inner Circle

A trusted solution

“Amid emerging shifts in consumer habits, companies are under pressure to accelerate business growth. It’s effective and now more accessible to use data-gathering technology and insights to drive results thanks to companies like NielsenIQ.

Businesses have access to immense amounts of data, and data-collecting is only going to accelerate. Executives increasingly cite the two biggest challenges for not utilizing information in decision-making as “siloed/difficult to access,” and “teams don’t have the know-how or capacity to extract insights.”

Ashley Miles
Founder and CEO of Franklyn West


Expert category insights

“NielsenIQ has always been my go-to for expert category insights, and the introduction of NIQ Beauty Inner Circle has amplified that. The real-time data, category tracking and lifestyle insights are second to none-  invaluable resources we use to help our client’s innovation and expansion efforts.

I’ve been incredibly impressed with the community-building and networking tools as well. Highly recommend!”

Nikola Cline
Founder and President of Brandettes

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