US Sun Care is Skin Care: Sun Care Category Overview 2024

$4,725.00

Sun care remains an important beauty category, as consumers continue to clamor for skin protection and anti-aging benefits. The messaging around the importance of daily SPF usage has been touted by many dermatologists and social media influencers and has resonated with beauty buyers looking to protect their skin. ​

As sun care has evolved, we would argue that it has become more exciting. Consumers have more options now than ever for products and benefits that best meet their needs with greater cosmetic elegance. Products come in forms from traditional lotions and sprays, to mousses, gels, and even powders. ​

On the brand front, new offerings are reflecting the interest of Gen Z and Gen Alpha consumers, offering bright packaging and fun to a category which was largely more mundane in the past.​

In this report, we will be diving into the dynamic sun care industry, and highlighting the top trends and brands to watch.​

Learn more about the sun care category by downloading our full report (31 pages) today.

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Meet the expert

Anna Mayo

VP, NielsenIQ Beauty Vertical 

As Vice President for NielsenIQ’s Beauty Vertical, Anna Mayo is an innovative thought leader within the beauty and personal care retailing space. NielsenIQ’s beauty and personal care insights cover 100 global markets, providing the industry’s most total view into omnichannel consumption and, in turn, empowering the next decade of beauty.   

US Sun Care is Skin Care: Sun Care Category Overview 2024

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  • Report published: October 2024
  • Downloadable pdf report (31 slides)
  • Report data date range: period ending 8/10/2024

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