US Face Cosmetics Overview

Of all the beauty categories, the cosmetics & nail category has been comparatively more volatile in recent years. Cosmetics tends to be the category most impacted by impulse-purchasing behaviors. Whether that means splurging in good times or cutting back in harder times, this category is most impacted by the impacts of inflation and financial stress. ​ Face cosmetics has not been immune to these pressures over the past year, though bright spots are being seen in powder, setting spray, and blush. In this analysis we will deep dive into the dynamics impacting face cosmetics in 2024. This report contains an overview of the face cosmetics cateogry, as well as deep dives into the following 8 segments: Foundation, Face Powder, Face Primer, Tinted Moisturizer, Concealer, Blush, Setting Spray, and Contour/Highlight The data presented includes: segment dollar share and growth, top brands dollar share and growth, top growth brands, channel size and growth, share by product format, consumer purchase metrics by Age and Race (Household Penetration, Item Buying Rate, Purchase Size, Purchase Frequency,)