US Cyber 5 Beauty Bargains Boost Black Friday Sales Online 2025

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This report highlights how beauty products surged as a top category during the Cyber 5 shopping period (Nov 27–Dec 1, 2025), driving strong online sales. It explores key trends such as earlier spending shifts, increased hair care purchases, and the rise of platforms like Amazon, Ulta, and TikTok Shop in market share. Demographic insights reveal Millennials and Gen X dominated beauty sales, with notable contributions from mid-income shoppers. Finally, it breaks down category performance, retailer overlap, and TikTok’s growing influence in health and beauty during Black Friday week.

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