US How the LGBTQIA+ community shops for beauty and personal care

$2,625.00

The LGBTQIA+ community is an umbrella community, encompassing people from a variety of backgrounds.

Scope

This analysis utilized NieslenIQ survey data to segment the LGBTQIA+ community members and allies

Table of contents 

US census data

  • Identification percentages
  • COVID-19 impact

The LGBTQIA+ consumer

  • Dollar spend on beauty and personal care of LGBTQIA+ community members and allies
  • Category level dollar spend and opportunities
  • Dollar spend on beauty and personal care by sexual orientation

Industry influence

  • Ally beauty brands
  • 2023 controversy in the news
  • Spotlight on LGBTQIA+ owned brands
  • Social media influencers  

Report benefits This report provides insights into the LGBTQIA+ community beauty trends and commentary on how to best support the community. 

Description

Download the free sample report

US How the LGBTQIA+ community shops for beauty and personal care

Access the report.


  • Report published: August 2023
  • Downloadable pdf report (23 slides)
  • Report data date range: period ending 7/01/2023
  • Bonus: Access to the prior year’s version of the report (where applicable)

$2,625

One time payment

Become a member of NIQ Beauty Inner Circle

Gain access to our full library of beauty reports, webinars, and expert commentary.


  • Full access to our library of 70+ beauty and personal care reports.

$2,083 per month

$25,000 billed annually

Want a custom enterprise plan to support your company’s needs?

What people are saying about NIQ Beauty Inner Circle

A trusted solution

“Amid emerging shifts in consumer habits, companies are under pressure to accelerate business growth. It’s effective and now more accessible to use data-gathering technology and insights to drive results thanks to companies like NielsenIQ.

Businesses have access to immense amounts of data, and data-collecting is only going to accelerate. Executives increasingly cite the two biggest challenges for not utilizing information in decision-making as “siloed/difficult to access,” and “teams don’t have the know-how or capacity to extract insights.”

Ashley Miles
Founder and CEO of Franklyn West


Expert category insights

“NielsenIQ has always been my go-to for expert category insights, and the introduction of NIQ Beauty Inner Circle has amplified that. The real-time data, category tracking and lifestyle insights are second to none-  invaluable resources we use to help our client’s innovation and expansion efforts.

I’ve been incredibly impressed with the community-building and networking tools as well. Highly recommend!”

Nikola Cline
Founder and President of Brandettes

Stay ahead by staying in the loop.

By clicking on sign up, you agree to our privacy statement and terms of use.

You may also like…