E-Commerce Category Management

$500.00

This webinar is a 3-hour deep-dive session that focuses on understanding how to adapt category management to omnichannel businesses. Providing guidance on how to develop, execute and monitor streamlined processes that are shopper-centric and bears return on investment of your e-commerce channel. Date: December 14th, 2026

IMPORTANT: Once the product has been purchased, please send an email with proof of payment to Annie.Munoz@nielseniq.com. Upon verification of your payment, you will receive the webinar link and access details for the course.

Description

E-Commerce Category Management

Report Expert

Annie Muñoz Gutiérrez has been responsible for leading the relationship between NielsenIQ and strategic partners in Latin America and North America. Her role has included leading teams in NielsenIQ’s commercial and client service areas, responsible for developing relationships with manufacturers in the FMCG and Tech & Durables industries in the market. Additionally, she is responsible for the creation of thought leadership materials for the region. Her career at NiQ spans more than 15 years, and she is currently the leader of the educational program of category management workshops for Latin America and North America.

Annie holds an MBA in business management, senior management, and studies in banking and finance. She has extensive experience in various industries, retail, distribution, travel retail and luxury brands, and is an opinion leader in the sector and keynote speaker in regional and global events.

ANNIE.MUNOZ@NIELSENIQ.COM

BENEFITS OF CATEGORY MANAGEMENT WORKSHOPS