Impactful Micro & Macro Space Management

$500.00

This webinar is a 3-hour deep-dive session that pivots around the means to design a store and category layouts. The program also covers topics related to shopper time optimization, where to expose more profitable categories, ease to navigate in a shelf, space allocation, in-store shopper behavior, traffic flow and the planogram creation process.  Date: October 26th, 2026

IMPORTANT: Once the product has been purchased, please send an email with proof of payment to Annie.Munoz@nielseniq.com. Upon verification of your payment, you will receive the webinar link and access details for the course.

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Impactful Micro & Macro Space Management

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Annie Muñoz Gutiérrez has been responsible for leading the relationship between NielsenIQ and strategic partners in Latin America and North America. Her role has included leading teams in NielsenIQ’s commercial and client service areas, responsible for developing relationships with manufacturers in the FMCG and Tech & Durables industries in the market. Additionally, she is responsible for the creation of thought leadership materials for the region. Her career at NiQ spans more than 15 years, and she is currently the leader of the educational program of category management workshops for Latin America and North America.

Annie holds an MBA in business management, senior management, and studies in banking and finance.  She has extensive experience in various industries, retail, distribution, travel retail and luxury brands, and is an opinion leader in the sector and keynote speaker in regional and global events.

ANNIE.MUNOZ@NIELSENIQ.COM

BENEFITS OF CATEGORY MANAGEMENT WORKSHOPS

Transform the strategy into actions 

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Learn the process for each different type of Category Management (Physical, Online, Omni-Channel)

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Deep dive into the tactics. Set the objectives and decide on the strategies using key indicators and data

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