Description
Fundamentals of Shopper-Centric Category Management
Report Expert
Annie Muñoz Gutiérrez has been responsible for leading the relationship between NielsenIQ and strategic partners in Latin America and North America. Her role has included leading teams in NielsenIQ’s commercial and client service areas, responsible for developing relationships with manufacturers in the FMCG and Tech & Durables industries in the market. Additionally, she is responsible for the creation of thought leadership materials for the region. Her career at NiQ spans more than 15 years, and she is currently the leader of the educational program of category management workshops for Latin America and North America.
Annie holds an MBA in business management, senior management, and studies in banking and finance. She has extensive experience in various industries, retail, distribution, travel retail and luxury brands, and is an opinion leader in the sector and keynote speaker in regional and global events.
BENEFITS OF CATEGORY MANAGEMENT WORKSHOPS
Transform the strategy into actions
Learn the process for each different type of Category Management (Physical, Online, Omni-Channel)
Deep dive into the tactics. Set the objectives and decide on the strategies using key indicators and data
