Beauty Revolution

US Retail (R)Evolution 2025

$4,725.00

The landscape of beauty retail has been turned on it’s head over the past year, with ecommerce playing an increased role, and new social and quick selling channels emerging. In this session we will cover what brands need to know about how consumer beauty shopping behavior is changing, and how to be ready to take advantage of new buying patterns. Specifically we will cover:

  • As beauty becomes increasingly dominated by ecommerce, how do brands need to think about winning the omnishopping consumer
  • How amazon became the largest US beauty retailer, and what brands are doing to win on the platform
  • The rise of social shopping and quick commerce, including TikTok Shop, Temu, Shein, and more
  • What the future holds for DTC brands
  • Which new retail formats are proving to be the most successful at gaining customers

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Description

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NIQ Beauty’s Retail (R)Evolution US 2025 Report

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  • Report published: January 2025
  • Downloadable pdf report (59 slides)
  • Report data date range: period ending 11/30/2024

$4,725

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“Amid emerging shifts in consumer habits, companies are under pressure to accelerate business growth. It’s effective and now more accessible to use data-gathering technology and insights to drive results thanks to companies like NielsenIQ.

Businesses have access to immense amounts of data, and data-collecting is only going to accelerate. Executives increasingly cite the two biggest challenges for not utilizing information in decision-making as “siloed/difficult to access,” and “teams don’t have the know-how or capacity to extract insights.”

Ashley Miles
Founder and CEO of Franklyn West

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“NielsenIQ has always been my go-to for expert category insights, and the introduction of NIQ Beauty Inner Circle has amplified that. The real-time data, category tracking and lifestyle insights are second to none-  invaluable resources we use to help our client’s innovation and expansion efforts.

I’ve been incredibly impressed with the community-building and networking tools as well. Highly recommend!”

Nikola Cline
Founder and President of Brandettes

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