US From Scroll to Sale: TikTok Shop’s $3B Health & Beauty Empire 2025

$0.00

This report offers a comprehensive look into TikTok Shop’s rapid ascent as a major player in the U.S. health and beauty e-commerce market. Now ranked as the #6 retailer in the category, TikTok Shop has leveraged its unique blend of short-form video content and influencer-driven engagement to transform how consumers discover and purchase products. The report provides insights into top-selling categories, demographic trends, and spending behaviors, as well as a spotlight on emerging brands that have found success through the platform. 

Description

Want a custom enterprise plan to support your company’s needs?

What people are saying about
NIQ Beauty Inner Circle

A trusted solution

“Amid emerging shifts in consumer habits, companies are under pressure to accelerate business growth. It’s effective and now more accessible to use data-gathering technology and insights to drive results thanks to companies like NielsenIQ.

Businesses have access to immense amounts of data, and data-collecting is only going to accelerate. Executives increasingly cite the two biggest challenges for not utilizing information in decision-making as “siloed/difficult to access,” and “teams don’t have the know-how or capacity to extract insights.”

Ashley Miles
Founder and CEO of Franklyn West


Expert category insights

“NielsenIQ has always been my go-to for expert category insights, and the introduction of NIQ Beauty Inner Circle has amplified that. The real-time data, category tracking and lifestyle insights are second to none-  invaluable resources we use to help our client’s innovation and expansion efforts.

I’ve been incredibly impressed with the community-building and networking tools as well. Highly recommend!”

Nikola Cline
Founder and President of Brandettes

Stay ahead by staying
in the loop.

By clicking on sign up, you agree to
our privacy statement and terms of use.

You may also like…