Fragrance Category Overview 2025

US Fragrance Category Overview 2025

$4,725.00

Fragrance has become a scent-sational category for beauty & personal care, consistently seeing double digit growth over the past four years. The rise in popularity for this category has been attributed to a few factors. Social media and especially TikTok has sparked interest in consumers and provided a platform for discovery of new brands and the proliferation of dupe culture. Fragrance is also seen as an affordable luxury, so this category has not been as affected by the economic uncertainty as others. Fragrance also fosters a sense of personalization to your beauty routine. Consumers are looking for unique scents and have more options now than ever with new entrants to the category as well as growing formats like body sprays. Fragrance is even rising in popularity in adjacent categories such as body lotions, deodorants, and hair fragrance.
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US Fragrance Category Overview 2025

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  • Report published: March 2025
  • Downloadable pdf report (35 slides)
  • Report data date range: Feb 2025

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