US Body Care Category Overview 2025

$4,725.00

The body care category is experiencing significant growth, mirroring the overall beauty and personal care market. With omnichannel dollar sales reaching $17.2 billion and growing by +6.7% year-over-year, body care is keeping pace with total beauty growth. Online sales are particularly strong, showing a +14.6% increase, while in-store sales have grown by +3.0%. Body care continues to be an engaging category for consumers. From viral brands like Maelys and unique brand partnerships like Dove x Crumbl to relevant ingredients, body care is proving to be a thriving category.

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