US Beauty behavior through the generations 2024

$4,725.00

Each generation has their own unique way of shopping the beauty category. From brand and channel preference, to different product needs, generations have nuances in their spending habits. In this report (49 slides), NIQ dives into not only the category performance of each generation, but also takes a look at what is driving these differentiating factors between the generations. Learn more about beauty across the generations by purchasing this report today.

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Meet the expert

Julie Santini

VP, NielsenIQ Beauty Vertical 

As a NIQ Customer Success Vice President, Julie Santini is an innovative thought leader within the OTC, personal care and beauty industries.

Throughout her 23 years at NIQ, Julie has led NIQ teams to deliver proactive, industry-shaping insights and guide some of the world’s largest CPG clients through consumer shifts and consumption trends. In her current role, Julie partners with OTC, personal care and beauty clients to ensure insights are integrated across NIQ solutions and new technology is leveraged to drive marketing and sales strategies for the manufacturers. In addition, Julie is a contributor to thought leadership for the Beauty Vertical.

Julie graduated from Wittenberg University and resides in Georgia with her husband and two children.

US Beauty Behavior through the Generations 2024

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  • Report published: July 2024
  • Downloadable pdf report (49 slides)
  • Report data date range: period ending 3/23/2024

$4,725

One time payment

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What people are saying about NIQ Beauty Inner Circle

A trusted solution

“Amid emerging shifts in consumer habits, companies are under pressure to accelerate business growth. It’s effective and now more accessible to use data-gathering technology and insights to drive results thanks to companies like NielsenIQ.

Businesses have access to immense amounts of data, and data-collecting is only going to accelerate. Executives increasingly cite the two biggest challenges for not utilizing information in decision-making as “siloed/difficult to access,” and “teams don’t have the know-how or capacity to extract insights.”

Ashley Miles
Founder and CEO of Franklyn West


Expert category insights

“NielsenIQ has always been my go-to for expert category insights, and the introduction of NIQ Beauty Inner Circle has amplified that. The real-time data, category tracking and lifestyle insights are second to none-  invaluable resources we use to help our client’s innovation and expansion efforts.

I’ve been incredibly impressed with the community-building and networking tools as well. Highly recommend!”

Nikola Cline
Founder and President of Brandettes

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