US Amazon Big Spring Sale 2026

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Amazon’s Big Spring Sale has become a key moment for driving urgency and discovery online, giving shoppers a concentrated week to stock up on seasonal essentials and engage with deals across categories. During the 2026 event, Health and Beauty emerged as the top-performing department, with Beauty sales up nearly 10% year over year, higher purchase frequency, and growing shopper penetration—even as average order value declined. Performance varied by category, with Hair Care gaining momentum through everyday staples and tools, while Skin Care softened, highlighting a value-driven, replenishment-focused mindset shaping how consumers shop the sale.

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What people are saying about
NIQ Beauty Inner Circle

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A trusted solution

“Amid emerging shifts in consumer habits, companies are under pressure to accelerate business growth. It’s effective and now more accessible to use data-gathering technology and insights to drive results thanks to companies like NielsenIQ.

Businesses have access to immense amounts of data, and data-collecting is only going to accelerate. Executives increasingly cite the two biggest challenges for not utilizing information in decision-making as “siloed/difficult to access,” and “teams don’t have the know-how or capacity to extract insights.”

Ashley Miles
Founder and CEO of Franklyn West


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Expert category insights

“NielsenIQ has always been my go-to for expert category insights, and the introduction of NIQ Beauty Inner Circle has amplified that. The real-time data, category tracking and lifestyle insights are second to none-  invaluable resources we use to help our client’s innovation and expansion efforts.

I’ve been incredibly impressed with the community-building and networking tools as well. Highly recommend!”

Nikola Cline
Founder and President of Brandettes

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