Description
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Scope
In order to analyze the success of a celebrity beauty brand, we brought together some of the most powerful data sets in the beauty industry.
- NielsenIQ Omnishopper Panel provides brand sales and consumer purchase metrics, across the $100B+ US Beauty and Personal care marketplace
- Dash Hudson Entertainment Scores, is calculated using Retention Rate and Engagement Rate to measure how well a brand’s social videos are entertaining its audience.
- Earned Media Value (EMV) is a proprietary metric from Tribe Dynamics, a CreatorIQ company, that quantifies the estimated value of consumer engagement with digital earned media.
- Spate analyzes over 20 billion search signals to identify which beauty products are most top of mind for consumers. Why search data? Every time a user types a query into the search bar, they are sharing what is top of mind for them – often including concerns, questions, and context they might not share elsewhere.
Table of contents
The state of celebrity beauty
- Scope of analysis
- Number of celebrity beauty brand launches by year
- Celebrity beauty brand sales performance
- Retailer prioritization of celebrity beauty brands
- Insight into how a celebrity brand can succeed
- Celebrity beauty buyer insight
Evaluating success in celebrity beauty
- Top celebrity brands in dollar sales
- Top celebrity brands in Instagram and Tik Tok entertainment scores powered by Dash Hudson
- Top celebrity brands in earned media value powered by CreatorIQ
- Top celebrity brands in search powered by Spate
- Custom segmentation of celebrity brands
Brands we are watching
- A spotlight on some key celebrity beauty brands
What’s next for celebrity brands
- Celebrity brands launching in 2024
- Celebrity beauty brands in the news
US The ultimate guide to celebrity beauty brands volume 2
Access the report.
- Report published: May 2024
- Report data date range: period ending 12/30/2023
- Downloadable pdf report (43 slides)
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Meet the experts
Anna Mayo
VP, NielsenIQ Beauty Vertical
As a Vice President for NielsenIQ’s Beauty Vertical, Anna Mayo is an innovative thought leader within the beauty and personal care retailing space. NielsenIQ’s beauty and personal care insights cover 100 global markets, providing the industry’s most total view into omnichannel consumption and, in turn, empowering the next decade of beauty.
Client Manager, NielsenIQ Beauty Vertical
Katie Hazlett
Throughout her 6 years at NielsenIQ, Katie has worked with cross functional teams to deliver actionable insights to clients across multiple categories. She is well versed in analyzing data and uncovering insights in order to create a cohesive, comprehensive story.
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