Global State of Beauty 2026

$4,725.00

This report delivers a forward‑looking view of how beauty brands can win in an increasingly digital, fragmented, and value‑conscious marketplace. Spanning global markets, it explores how shifts in consumer priorities, pricing pressure, wellness mindsets, and AI‑powered discovery are reshaping how beauty is discovered, purchased, and experienced. From premiumisation versus affordability to the rise of social commerce, influencers, and digital‑first brands, the report highlights where growth is coming from, who is winning, and what it takes to stand out in an algorithm‑driven world.

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What people are saying about
NIQ Beauty Inner Circle

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A trusted solution

“Amid emerging shifts in consumer habits, companies are under pressure to accelerate business growth. It’s effective and now more accessible to use data-gathering technology and insights to drive results thanks to companies like NielsenIQ.

Businesses have access to immense amounts of data, and data-collecting is only going to accelerate. Executives increasingly cite the two biggest challenges for not utilizing information in decision-making as “siloed/difficult to access,” and “teams don’t have the know-how or capacity to extract insights.”

Ashley Miles
Founder and CEO of Franklyn West


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Expert category insights

“NielsenIQ has always been my go-to for expert category insights, and the introduction of NIQ Beauty Inner Circle has amplified that. The real-time data, category tracking and lifestyle insights are second to none-  invaluable resources we use to help our client’s innovation and expansion efforts.

I’ve been incredibly impressed with the community-building and networking tools as well. Highly recommend!”

Nikola Cline
Founder and President of Brandettes

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