Innovation Measurement Reports

See tomorrow today. Crack the code on innovation with NIQ BASES’ Innovation Measurement Reports. Our category specific reports help brands measure, monitor, and identify:

  • Primary innovation drivers
  • Value creators
  • Competitive threats
  • Major opportunities

NIQ BASES Innovation Measurement is an AI powered platform using exclusive innovation-specific characteristics + syndicated source data from NIQ RMS to provide a “total marketplace view”

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Additional category insights

Beauty Inner Circle

Uncover game changing insights from NIQ’s beauty market research. Cutting-edge consumer and market intelligence, industry revelations, and expert counsel combine to help your brand make smart decisions to unveil the future of the beauty industry.

Explore Beauty Inner Circle

Consumer Life

Understand fundamental forces driving consumer mindset shifts in attitudes and behaviors to anticipate changing wants and needs. Identify opportunities in your category, demographic, and market and prevent yourself from being blindsided by quickly identifying potential disruptors.

See Consumer Life Reports

Shopper Trends

Gain a comprehensive view of grocery shopper trends, understand banner equity tracking for the major chains’ shopper visit, and receive an in-depth analysis of changing shopping patterns, store usage, and attitudes and behavior as they relate to your category.

Understand Shopper Trends

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