US Sun Care Category Overview 2025

$4,725.00

This report delivers a comprehensive look at the evolving sun care market, highlighting key growth drivers, emerging trends, and consumer behaviors shaping the category. It explores the rapid digital shift with online sales up +18.1%, Amazon’s rise as a leading channel, and the influence of TikTok Shop on product discovery. The report uncovers trending attributes like tinted sunscreens, K-Beauty innovations, and sustainability claims, while analyzing pricing dynamics, demographic shifts, and seasonal sales patterns. Packed with actionable insights, this report is your roadmap to winning in a fragmented, fast-growing category.

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“Amid emerging shifts in consumer habits, companies are under pressure to accelerate business growth. It’s effective and now more accessible to use data-gathering technology and insights to drive results thanks to companies like NielsenIQ.

Businesses have access to immense amounts of data, and data-collecting is only going to accelerate. Executives increasingly cite the two biggest challenges for not utilizing information in decision-making as “siloed/difficult to access,” and “teams don’t have the know-how or capacity to extract insights.”

Ashley Miles
Founder and CEO of Franklyn West


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“NielsenIQ has always been my go-to for expert category insights, and the introduction of NIQ Beauty Inner Circle has amplified that. The real-time data, category tracking and lifestyle insights are second to none-  invaluable resources we use to help our client’s innovation and expansion efforts.

I’ve been incredibly impressed with the community-building and networking tools as well. Highly recommend!”

Nikola Cline
Founder and President of Brandettes

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