US Press-ons Profit: The surge in Artificial Nails​ 2026

$0.00

Artificial nails are rapidly reshaping the nail‑care landscape, with buyers spending more than traditional polish users and driving strong category growth. Enhanced formulas, greater assortment, and rising interest in nail health—boosted by social media trends—are fueling broader adoption across households. Younger generations, especially Gen Alpha, are emerging as the most engaged users, strengthening penetration and accelerating demand. At the same time, shifting channel dynamics and the rise of fast‑moving digital commerce platforms are amplifying sales momentum and expanding consumer access.

Description

Want a custom enterprise plan to support your company’s needs?

What people are saying about
NIQ Beauty Inner Circle

A trusted solution

“Amid emerging shifts in consumer habits, companies are under pressure to accelerate business growth. It’s effective and now more accessible to use data-gathering technology and insights to drive results thanks to companies like NielsenIQ.

Businesses have access to immense amounts of data, and data-collecting is only going to accelerate. Executives increasingly cite the two biggest challenges for not utilizing information in decision-making as “siloed/difficult to access,” and “teams don’t have the know-how or capacity to extract insights.”

Ashley Miles
Founder and CEO of Franklyn West


Expert category insights

“NielsenIQ has always been my go-to for expert category insights, and the introduction of NIQ Beauty Inner Circle has amplified that. The real-time data, category tracking and lifestyle insights are second to none-  invaluable resources we use to help our client’s innovation and expansion efforts.

I’ve been incredibly impressed with the community-building and networking tools as well. Highly recommend!”

Nikola Cline
Founder and President of Brandettes

Stay ahead by staying
in the loop.

By clicking on sign up, you agree to
our privacy statement and terms of use.

You may also like…