US Beyond the Salon: Professional Hair Care Trends 2026

$0.00

Professional hair care is continuing to gain momentum in the U.S. as consumers increasingly seek salon-quality results, elevated ingredients, and trusted performance beyond the salon chair. This report explores how category growth is being driven primarily by new buyers, strong online adoption, and rising spend from higher-income households who are mixing professional and non-professional brands in their routines. It also highlights the outsized role of ingredient-led claims and fast-growing treatment segments, signaling where innovation and premiumization are shaping the future of professional hair care.

Description

Want a custom enterprise plan to support your company’s needs?

What people are saying about
NIQ Beauty Inner Circle

Product image for US Beyond the Salon: Professional Hair Care Trends 2026

A trusted solution

“Amid emerging shifts in consumer habits, companies are under pressure to accelerate business growth. It’s effective and now more accessible to use data-gathering technology and insights to drive results thanks to companies like NielsenIQ.

Businesses have access to immense amounts of data, and data-collecting is only going to accelerate. Executives increasingly cite the two biggest challenges for not utilizing information in decision-making as “siloed/difficult to access,” and “teams don’t have the know-how or capacity to extract insights.”

Ashley Miles
Founder and CEO of Franklyn West


Product image for US Beyond the Salon: Professional Hair Care Trends 2026

Expert category insights

“NielsenIQ has always been my go-to for expert category insights, and the introduction of NIQ Beauty Inner Circle has amplified that. The real-time data, category tracking and lifestyle insights are second to none-  invaluable resources we use to help our client’s innovation and expansion efforts.

I’ve been incredibly impressed with the community-building and networking tools as well. Highly recommend!”

Nikola Cline
Founder and President of Brandettes

Stay ahead by staying
in the loop.

By clicking on sign up, you agree to
our privacy statement and terms of use.

You may also like…