US Beauty Unwrapped Holiday Outlook 2025

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This report provides an in-depth look at the U.S beauty market for the 2025 holiday season, highlighting key trends, top-performing campaign categories, and consumer behaviors. Readers will find insights on fragrance dominance, the surge in lip color and K-Beauty,  and the role of omnichannel shopping in gift discovery. It also explores spending patterns by demographic groups, retailer performance, and external factors- such as economic pressures- that may influence holiday sales. Expect actionable data and predictions to help brands and retailers navigate a dynamic and competitive season.

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