2025 State of Beauty

Global State of Beauty 2025

$4,725.00

In the dynamic beauty industry, success in 2025 hinges on a single, overarching theme: balance. The push and pull between innovation and tradition, affordability and luxury, sustainability and scalability, and personalization and inclusivity is reshaping the landscape for beauty manufacturers and retailers. Striking the right equilibrium will determine who thrives in this $1 trillion global market. In this report, we take a look ahead to what we expect for 2025. We highlight 3 major themes:

  1. The Retail (R)Evolution- Shifts in shopping habits which have profound impacts on how consumers learn about, and purchase, beauty items. The omnichannel revolution is accelerating, and brands must nail the digital and social experience to remain on top.
  2. Consumer Mindset Shift- Today’s consumer is evolving, searching for balance and also personaliztion. Niche groups are expecting more personalized offerings that cater specifically to their needs.
  3. The Role of a Brand – With the influx of indie brands and ingredient-led products, the role of a brand is changing in the beauty industry. We dive into the factors predicting growth in this new macro enviornment.

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Meet the expert

Tara James Taylor

Tara J. Taylor

SVP, NielsenIQ Beauty Vertical 

Tara is a dynamic executive with 20+ years of Beauty experience within the data analytics and consumer insights industry. Tara has a proven track record of leading highly successful teams to drive proactive insights that guide manufacturers through business challenges – particularly within the beauty and personal care space.  As founder of the NIQ Beauty Vertical she is a close partner of CEW, WWD and contributor to various news publications to share a unique perspective on the latest trends in the industry. 

Tara developed the Beauty Vertical at NielsenIQ with the prime focus to share her diverse array of client experience paired with NielsenIQ’s breadth of omnichannel consumption to elevate insights within the health and beauty industry.  Her team is focused to develop innovative solutions, leverage new technology platforms, drive marketing and sales strategies and identify unmet consumer needs to elevate the next decade of beauty and healthcare trends with relevance. 

As a senior member of the Nielsen Leadership team, she is accountable for leading strong, dynamic teams that deliver Nielsen’s broad portfolio of services to clients while assisting them in the pursuit of growth and value creation.    

Tara earned a B.A. degree in Psychology at Ramapo College of New Jersey.  Prior to joining NIQ, she worked as a fragrance evaluator for Robert Fragrances.  Tara resides in northern New Jersey with her two children and husband. She has passion for the arts, gardening, travel and cooking. 

Global 2025 State of the beauty industry

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  • Report published: February 2025
  • Downloadable pdf report (55 slides)
  • Report data date range: period ending 11/30/2024

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