Product
Category Management
Category Management
Category Management is a joint trade business process between retailers and manufacturers for managing categories as strategic business units, producing enhanced results by focusing on delivering shopper value.
Key benefits:
- Learn the process for each different type of Category Management (Physical, Online, Omni-Channel)
- Deep dive into the tactics. Set the objectives and decide on the strategies using key indicators and data
- Use tools to formulate the best solutions that allow you to have everything you need in one place.
- Bring theory to practice with multiple exercises and case studies.
Category Management
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Additional category insights
Beauty Inner Circle
Uncover game changing insights from NIQ’s beauty market research. Cutting-edge consumer and market intelligence, industry revelations, and expert counsel combine to help your brand make smart decisions to unveil the future of the beauty industry.
Consumer Life
Understand fundamental forces driving consumer mindset shifts in attitudes and behaviors to anticipate changing wants and needs. Identify opportunities in your category, demographic, and market and prevent yourself from being blindsided by quickly identifying potential disruptors.