US Emerging Brands: Suncare 2025

$2,625.00

Sun care remains an important beauty category, as consumers continue to clamor for skin protection and anti-aging benefits. The messaging around the importance of daily SPF usage has been touted by many dermatologists and social media influencers and has resonated with beauty buyers looking to protect their skin. ​ As sun care has evolved, we would argue that it has become more exciting. Consumers have more options now than ever for products and benefits that best meet their needs with greater cosmetic elegance. Products come in forms from traditional lotions and sprays, to mousses, gels, and even powders. ​ On the brand front, new offerings are reflecting the interest of Gen Z and Gen Alpha consumers, offering bright packaging and fun to a category which was largely more mundane in the past.​ In this report, we will be diving into the dynamic sun care industry, and highlighting the top trends and brands to watch.​ Learn more about the sun care category by downloading our full report (31 pages) today.

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