US Black Beauty Consumer 2025

$4,725.00

The Black beauty market is not just growing; it’s thriving. With a 33% increase in population since 2000, Black consumers are driving significant growth across major beauty categories. Online channels are outpacing in-store purchases, reflecting a shift towards convenience and accessibility. ​ This presentation highlights the dynamic and evolving landscape of Black beauty, showcasing the resilience, innovation, and economic power of Black consumers. From Fragrances to Hair Care, the commitment to quality and self-expression is evident. As we navigate through these insights, let’s celebrate the strength and influence of the Black community in shaping the future of beauty​

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What people are saying about NIQ Beauty Inner Circle

A trusted solution

“Amid emerging shifts in consumer habits, companies are under pressure to accelerate business growth. It’s effective and now more accessible to use data-gathering technology and insights to drive results thanks to companies like NielsenIQ.

Businesses have access to immense amounts of data, and data-collecting is only going to accelerate. Executives increasingly cite the two biggest challenges for not utilizing information in decision-making as “siloed/difficult to access,” and “teams don’t have the know-how or capacity to extract insights.”

Ashley Miles
Founder and CEO of Franklyn West


Expert category insights

“NielsenIQ has always been my go-to for expert category insights, and the introduction of NIQ Beauty Inner Circle has amplified that. The real-time data, category tracking and lifestyle insights are second to none-  invaluable resources we use to help our client’s innovation and expansion efforts.

I’ve been incredibly impressed with the community-building and networking tools as well. Highly recommend!”

Nikola Cline
Founder and President of Brandettes

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