Description
Report Benefits
Discover in-depth insights into Thailand’s dynamic e-commerce market with NIQ’s Thailand E-commerce Landscape 2024 report. This report provides essential data on the key drivers shaping the online shopping environment in Thailand, offering actionable insights to strengthen your marketing strategies and tap into the fast-growing digital economy.
Key highlights:
- Thailand’s E-commerce Market Overview: Explore market dynamics, including category penetration, online shopper demographics, platform usage, and the reasons behind consumers’ platform choices. Understand the triggers driving e-commerce success and the barriers slowing growth in specific product categories
- Complete Online Purchasing Journey: Gain insights into the entire online shopping process, from pre-purchase considerations to post-purchase behavior
- Category-Specific Insights: Delve into how, where, and why consumers purchase specific FMCG categories online. Detailed insights on consumer behavior within individual product segments are available, with the full list of categories covered in the report.
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