The Phone Trends and AI Development Report 2024 (Thailand) provides a comprehensive analysis of consumer behavior, offering in-depth local insights into the evolving dynamics of phone purchasing decisions, the transformation of brand loyalty, and the increasing influence of AI on shaping consumer perceptions.

Key insights:

• Over 50% of Thais switch to a different smartphone brand during an upgrade
• 6 in 10 recent smartphones were unplanned, driven by necessity such as replacing a damaged or lost phone.
• Product features are the primary factor driving smartphone purchases (63%), followed by price (24%).
• More than half of smartphone users are interested in AI-enabled smartphones.

Don’t miss out – check out the report today and discover how to navigate the shifting dynamics of phone trends in Thailand. Position your business for success!