Description
The Phone Trends and AI Development Report 2024 (Malaysia) provides a comprehensive analysis of consumer behavior, offering in-depth local insights into the evolving dynamics of phone purchasing decisions, the transformation of brand loyalty, and the increasing influence of AI on shaping consumer perceptions.
Key insights:
- 6 in 10 Malaysians switch to a different smartphone brand during an upgrade.
- 4 in 10 recent smartphone purchases were unplanned, driven by necessity such as replacing a damaged or lost phone.
- Product features are the primary factor driving smartphone purchases (78%), followed by price (21%).
- More than half of smartphone users are interested in AI-enabled smartphones.
Don’t miss out – check out the report today and discover how to navigate the shifting dynamics of phone trends in Malaysia. Position your business for success!
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