“Staying abreast of evolving consumer needs and marketplace dynamics seems increasingly challenging in a world defined by growing complexity and persistent uncertainty. NIQ Consumer Life TrendKey is your launchpad for planning ahead, providing a structured, data-rich framework that explores both emerging consumer trends and the external forces shaping the marketplace.

Enhanced with richer data and a more visual format, the 2026 Global TrendKey report provides the latest perspective on the evolution of nine macro trends, including Experience Above All and In the Know, among others. Each macro trend is supported by three sub-trends that bring these shifts to life, exploring how they are reflected in consumer attitudes globally, which nations are leading on key indicators, and how they are being activated through products, services, and brand experiences.

The second part of the report provides an update on the external forces affecting consumer attitudes and inherently driving these trends. These include Social, Technological, Economic, Ecological, and Political (STEEP) factors. This year’s edition introduces five new sub-trends and six new STEEP forces, offering fresh perspectives on the ever-evolving landscape.”